Why are new companies successful

Why are new companies successful

The challenges of the new company:

• Unproven product/service - customers are afraid to buy

• Little money - can’t afford to finance the activities that are taught in business schools

• Frequently untested market - company must “shape” its customers - No brand → no customers

• Lack of experience on the market - no one knows what works and what doesn’t work - No people - more work than employees

• Nobody wants to help - “first, show that you are brave enough to take care of your company”.

Main advantages:

• Great people - better than in big companies

• Skills, diligence, speed of operation, commitment - “Gorilla Tactics” - the company acts as a landing platoon