Why are new companies successful


Why are new companies successful

The challenges of the new company:

  • Unproven product/service - customers are afraid to buy

  • Little money - can’t afford to finance the activities that are taught in business schools

  • Frequently untested market - company must “shape” its customers - No brand → no customers

  • Lack of experience on the market - no one knows what works and what doesn’t work - No people - more work than employees

  • Nobody wants to help - “first, show that you are brave enough to take care of your company”.

Main advantages:

  • Great people - better than in big companies

  • Skills, diligence, speed of operation, commitment - “Gorilla Tactics” - the company acts as a landing platoon

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