28. November 2020
Latter May Be Discouraged
This is the best of everything of attention for a greedy customer.
Not quantity, no quality, but setting a limit that will deprive him of something. Of course this is only the first part of your text when you outline the problem you are solving. Once you have made a list of renunciations, disband it by showing their consequences with client perspectives.
Ideally, if you can demonstrate an escalation of sacrifices, how one leads to another and the problem grows. And once the situation will become hopeless, go to the second part text, writing: enough restrictions, see what it can do for You my product. And here you develop a vision of unlimited life.
It’s not about thinking, it’s about postponing decisions.
The customer can’t decide and that’s why the soap seller Eyes thinking. A similar fun takes place in during online shopping, only here the drama is played out in your head client. He wants to buy, but he’s afraid. Because he feels big discomfort, pushes away the decision to not feel this pressure.
He cannot finally refuse to buy, so he shifts
your decision in time, deluding yourself that something will change. What can we do with this excuse? The solution is simple. Since the symptom of a lack of decision is postponing it,
You have to deprive such a client of that time to decide. When he thinks he has time, we show him that yes, there is time but is so short that every moment of delay exposes him at a loss. And this loss is worth focusing on. The loss must be severe to the customer. The stakes that the client plays for must be high, then he will take care of the outcome of this game.
When he sees that it is time to play
his disadvantage, he will make a decision faster, as if it were not. In order to achieve this, we need to create powerful discomfort for our customers. He will have to make a decision to free himself from it.